Organising For the Future

Organising For the Future.

THE MODERN MARKETPLACE DEMANDS A RADICAL CHANGE FROM THE TRADITIONAL PYRAMID STRUCTURE OF ORGANIZATIONS. THESE DAYS, MEMBERS OF STAFF SHOULD BE ENCOURAGED TO LEARN, TO LOOK BEYOND THEIR JOB DESCRIPTIONS, AND ABOVE ALL ALWAYS TO BE CUSTOMER-FRIENDLY

Most people of all cultures around the world still see organizations as pyramids, with authority flowing down from an omnipotent figure at the apex. While all organizations have hierarchies that are based on a mixture of sources of power, stickily pyramidal hierarchies tend to be focused only inside the organisation.

In a complex and turbulent external environment such internally oriented organisations will not survive.

Virtually all such pyramidal structures exclude the very reason for their existence: the customer (for the private sector) or consumer or public sector). Typically, these “outsiders” will not appear on an organization chart, or in any statement of organizational competence. Yet these are the very people who pay for the products, or the taxes for the services, and so pay the wages of everyone in the organization.

The mind-sets of all directors and managers must change so that in future they focus on the primary issue that “the customer is paramount”.

 

 Organise for the future

 Organising For the Future

Those who actually pay for the product or service should have their needs listened to sensitively, and responded to seriously, sympathetically, and effectively.

How can such changes in attitude and function be brought about? In short, how do we organize for the future?

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