CERTIFIED SALES AND MARKETING ANALYST
This certified sales and marketing analyst training program typically prepares participants to sell products and services. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales training objectives include learning how to analyze, present and negotiate effectively. Workshops typically start with lectures, demonstrations or case studies. Then, facilitators lead participants through role-playing exercises to apply tips, techniques and strategies learned from the instruction. At the completion of a typical session, participants have developed the skills and knowledge to identify their customers’ business drivers, qualify opportunities, demonstrate value to customers and respond to objections.