EFFECTIVE DIGITAL AND SOCIAL MEDIA MARKETING
EFFECTIVE DIGITAL AND SOCIAL MEDIA MARKETING: Digital & Social Media Marketing is the buzz word in today’s digitalized world. Individuals and organizations jumped to this bandwagon without adequately understanding why and what it can do for us. Instead of blindly hopping into the latest craze, how can one start to master it to tell your story instead of being mastered by it?
Digital & Social Media Marketing For Beginners is targeted at individuals and corporations that want to take the first steps in the journey towards digital marketing to reach customers effectively. Through hands on activities, participants will learn how to make basic digital & social media marketing strategy customized to telling your personal and organizational story.
The importance of social media’s role in modern marketing efforts can no longer be ignored. It’s an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated social media strategies, there is an irrefutable need for marketing professionals and organizations to have end‐to‐end social media expertise. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media policy.
At the end of this course, students will:
Identify best practices for Social Media Marketing, including platform level best practices.
Connect business objectives to appropriate Social Media tactics.
Create strong content that engages their target audience with their marketing message.
Create editorial calendars to manage content distribution.
Use Social Listening tools to create timely, relevant content.
Create Social Media policies that combine business objectives with appropriate use of social media channels and content.
Participants will be issued with a Certificate of Performance upon meeting 75% of the required course attendance.
Introduction to Digital & Social Media Marketing
- Why Digital & Social Media Marketing?
- Making sense of the Digital and Social Media Marketing landscape
Storytelling with Digital & Social Media Marketing
- Consumer Decision Making in the Digital Age
- Introduction to Digital & Social Media Marketing Strategy
- Communicating using basic Digital & Social Media Marketing tool
Continuous Learning in Digital & Social Media Marketing
- Leveraging Digital & Social Media Marketing resources
- Developing a learning plan in Digital & Social Media Marketing
- Consultation to strategizing using Digital & Social Media Marketing
Individuals or organizations that have little or no knowledge in Digital and Social Media Marketing who wants to tell your story in the digital world. Participants will learn why and how to use digital and social media to reach and communicate its target audience.
IT HAS AIDED INCREASE IN MY PERSONAL PRODUCTIVITY.
ADEDIPE AKINBAYOFREEZEBURN NIG LTD
ATTENDING THE PROGRAM HAS LED TO A TREMENDOUS TRANSFARENCE OF KNOWLEDGE.
EXPOSED ME TO GREAT LEADERSHIP SKILLS AND A COUPLE OF OTHER SKILLS WHICH HAS AIDED MY DAY-TO-DAY CHORES AT WORK
HARB CYNTHIAINTERNET SOLUTIONS
TRAINING WIT JK MICHAELS BRINGS OUT ALL YOUR THINKING ABILITIES AS FROM THE BLAST OF THE WHISTLE, YOU ARE HEADING TO SUCCESS.