CERTIFIED SALES AND MARKETING ANALYST

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This certified sales and marketing analyst training program typically prepares participants to sell products and services.

START:
September 19, 2017
DURATION:
3 days
CREDIT:
18 pdus
PRICE
₦480,000.00

Address

plot 33 Olorunmbe Street,Wemabod Estate,Off Adeniyi Jones,Ikeja,Lagos   View map

CERTIFIED SALES AND MARKETING ANALYST

 

This certified sales and marketing analyst  training program typically prepares participants to sell products and services. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales training objectives include learning how to analyze, present and negotiate effectively. Workshops typically start with lectures, demonstrations or case studies. Then, facilitators lead participants through role-playing exercises to apply tips, techniques and strategies learned from the instruction. At the completion of a typical session, participants have developed the skills and knowledge to identify their customers’ business drivers, qualify opportunities, demonstrate value to customers and respond to objections.

It is difficult to effectively market any product today without observing the current situation and finding a way to overcome it. Even in the current climate, the world’s largest companies and operators are investing heavily in the emerging markets to capture market share. The global marketplace has become an active investment market for foreign companies’ growth opportunities. In this environment, you need to have a clear understanding of your competitive differentiation and be able to create a strong and definitive brand proposition.

 

CERTIFIED SALES AND MARKETING ANALYST

  COURSE OBJECTIVES

 

  • You will learn to use demonstrated sales/marketing strategies which will enable you to help your organization compete in an increasingly competitive market.
  • This course is also designed to enhance the documentation of marketing teams which will reduce planning time and enhance business cases to support new products and campaigns.
  • Establish and achieve business objectives that will advance and close sales

 

CERTIFIED SALES AND MARKETING ANALYST

 HOW YOU WILL BENEFIT

  • Better comprehension of the changing marketing environment
  • Understand the integral role of marketing in the development of new products and services
  • Know how to deal with increased competitive pressure coming from the big global banks
  • Understand customer behavior, segmentation and specific market and pricing strategies
  • Learn how to position your institution to the most valuable high-net-worth Individuals
  • Improve the components of effective relationship management
  • Discover how to develop a multi-year marketing strategy for services and products in your organization
  • Gain long term competitive advantage
  • Really understand prospect needs by conducting a needs analysis
  • Master active listening techniques to better connect
  • with & understand clients
  • Learn to manage the sales process by understanding
  • where the sale is & how to keep the momentum
  • moving forward
  • Master Sales Psychology 101 (mirroring, leading
  • representational bias, tie
  • Learn to negate competitor quotes, while remaining
  • professional
  • Learn to deliver presentations that sell
  • Learn how to handle objections professionally & effectively
  • Master highly effective closing techniques

COURSE OUTLINES

COURSE OUTLINES

Unit 1-Introduction to Marketing

Module 1 Marketing is all around us

  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Module 2 – Basic Marketing Concepts

  • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
  • Market Segmentation
  • Target Marketing
  • The 4 Ps of Marketing (Product, Price, Place, Promotion)
  • Segmentation in the car industry – online activity.

 

Unit 2 – Marketing Research and Planning

 

Module 2   – The Marketing Plan

  • Seven parts of a marketing plan.
  • SWOT

Project – Create marketing plans for an organization

  • Research is essential for all 4 Ps
  • Conducting marketing research
  • Analyzing marketing research – do you always act on results?

 

Unit 3 – Product Development (4 Ps of Marketing)

Module 3 – Product Planning

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

 

 

 

Unit 4 – Retail Marketing

Module 4 – Visual Merchandising, Display and Store Design

  • What is visual merchandising
  • Store fronts, store layouts, store interiors, and interior displays
  • Manipulating artistic elements in displays

 

Module 5 – Math for Retail Sales

  • Cash register operations
  • Types of sales transactions
  • Reducing credit card fraud

 

Module 6 – Selling

 

  • Type of Sales
  • Common Sales Approaches
  • Glossary of Common Terms
  • Identifying your Contact Person
  • Performing a Needs Analysis
  • Creating Potential Solutions
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening
  • The importance of active listening
  • Minimal Encouragers
  • Restating and Paraphrasing to gain commitment
  • Features and Benefits matched to Customer Need
  • Outlining your Unique Selling Proposition
  • The Burning Question that every Customer wants
  • Answered
  • Common types of Objections
  • Basic Strategies
  • Advanced Strategies
  • Understanding when it’s Time to Close
  • Powerful Closing Techniques
  • Things to Remember
  • Thank you Notes
  • Resolving Customer Service Issues
  • Staying in Touch
  • The Importance of Sales Goals
  • Setting SMART goals
  • Choosing a System that Works for you
  • Using Computerized Systems
  • Using Manual Systems

 

Unit 5 – Promotion (4 Ps of Marketing Continued)

Module 6 – Promotion

  • Advertising
  • Publicity
  • Media types
  • Emerging media/Internet advertising

 

Unit 6 – Placement and Price (4 Ps of Marketing Continued)

 

Module 7 – Placement

  • Channels of distribution
  • Physical distribution
  • Effects of e-commerce on distribution
  • Purchasing
  • Stock handling and inventory control
  • Purchasing & distribution math

Module 8 – Pricing

  • Price planning, strategies, and math

 

WHO SHOULD ATTEND?

 

Who Should Attend? Marketing Analyst

This highly practical qualification has been specifically designed for:

• Marketing Managers

• Marketing Practitioners

• Advertising and PR Agency Executives

• Customer Relationship Managers

• Product Line Managers

• Retail Banking Managers

• Sales and Promotions Managers responsible for services marketing

  • Sales and Marketing Head
  • Entire Sales team
  • Business Development Officers
  • Customer relationship professionals
  • All Frontline Officers
  • Team Lead

COURSE DATES

CERTIFICATION

The certification ‘Certified Marketing Analyst’ will be attained at the completion of the examination and the post training Action learning project.

The international credential validates your marketing and sales expertise.Offered by the AMERICAN ACADEMY OF PROJECT MANAGEMENT.

JK Michaels

JK Michaels is a forward thinking Project Management, consulting and training firm. Our solutions help clients improve performance, measurable growth in return on investment, manages change effectively and delivers excellent business result.

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