Business Development Master Class Training

Business development Master Class Training

Business Development Master Class Training prepares participants to meet and surmount requirements for crafting, deploying

START:
November 18, 2020
DURATION:
3 days
ID:
JKM/BD/245
CREDIT:
18
PRICE
150,000.00

Address

PLOT 14,Odeniran close,Off Opebi,Oregun Link Bridge,Opebi Ikeja,Lagos   View map

Business Development Master Class Training Overview

Business Development Master Class Training prepares participants to meet and surmount requirements for crafting, deploying and managing strategic value proposition along with dynamic considerations of business portfolio; in addition to mapping and streaming the flow of value in consonance with arrays of challenging forces, so as to optimize business growth in accordance with strategic intent.

COURSE OBJECTIVES OF BUSINESS DEVELOPMENT MASTER CLASS TRAINING

  • Understanding the sales process
  • Developing the new business funnel
  • The role of marketing and brand generation
  • Developing Competitive Intelligence
  • Proposal strategy development and execution

 

LEARNING OUTCOMES OF BUSINESS DEVELOPMENT MASTER CLASS TRAINING

  • <p>Expertise in crafting, deploying and managing strategic value proposition<br />
  • Competence in development and implementation of business growth control systems<br />
  • Capability for development of high-flying business portfolio<br />
  • Competence in evolving channels and markets<br />
  • Capability for development and implementation of restructuring strategies<br />
  • Competence in managing business innovation<br />
  • Expertise in developing and boosting profitability drivers and strategic competitiveness</p>
  • BENEFITS OF BUSINESS DEVELOPMENT MASTER CLASS TRAINING

To the Individual

  •  Learn how to create new businesses while milking the existing businesses.
  •   It would strengthen your core abilities and innovative capabilities
  •  Develop a reputation that will make you a valid contributor to your organisation
  •    Expertise in crafting, deploying and managing strategic value proposition
  •   Competence in development and implementation of business growth control systems
  •    Capability for development of high-flying business portfolio
  •    Create value through the application of new and enhanced capabilities

BENEFIT OF BUSINESS DEVELOPMENT MASTER CLASS TRAINING

To the Organization

  •    Increase ROI through new and existing markets.
  •    Gain a competitive edge in the market place and win a larger market share.
  •    Competence in evolving channels and markets
  •     Capability for development and implementation of restructuring strategies
  •  Competence in managing business innovation
  •    Expertise in developing and boosting profitability drivers and strategic competitiveness
  • Enhance delivery of business objectives
  • Gain a deep understanding of key business challenges and opportunities
  • A strengthened ability to develop and implement innovative strategies.

Course Outlines

Program Steps

The focus of the strategy and business development program is three-fold:

Strategy development:

Corporate strategy, business unit strategy, corporate center process management, customer solutions and marketing, and supply chain

Business development:

mergers and acquisitions, integration program management, joint ventures and alliances, new business development

Capability building:
Talent development, disseminating strategic thinking and business development skills, and innovation

1. Introduction to the Marketing Concepts

Need / Want I Market / Transaction / Exchange / 4Ps / Competition / Product vs. Service / Quality / Segment /Marketing System / Business / Profits.
Definition of marketing based on the above concepts Difference between marketing and Selling
Marketing Management Philosophies

2: Product.                        

Product concept
Parts of product (core / actual/augmented) Product classification.
Branding and its importance
Levels of brand familiarity
Packaging and its importance
Parts of packaging
Product life cycle
New product development .process

3. Price

Pricing and its importance in marketing Internal and external factors affecting pricing Basic price setting approaches
International and export pricing
Price adjustment techniques

4. Place

Distribution system defined
Why distribution is important?
Channel’s management and dynamics Vertical vs horizontal distribution system

5. Promotion

Promotion and its objective
Promotional-Mix: Advertising, Publicity, Sales promotion activities, Personal selling and public relations

6. Market segmentation, positioning, targeting


7. International marketing

How is international market different?
Ways to enter into international market
Concepts of product standardization ‘and adaptation

Course Dates

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